Let’s be honest, the workplace isn’t really the place where we expect to be truly ‘happy’ in the drinking a cold bevy at the pub kinda way. That said, if there’s a way to lift the corporate cloud over our heads, have more fun and boost productivity in the process, we’ll take it. There’re lots of fancy sounding studies out there proving the positive psychological effects of shared experiences. More specifically, they found that those who shared positive experiences with other people felt happier, claimed their life was more meaningful, and reported greater life satisfaction. Sounds good to us, but how, we hear you cry, does this relate to the workplace?
Well, gamification is a great way to create positive sharing experiences at work. Not only that, by placing a group of coworkers in a playful scenario, employers are able to identify employees’ problem-solving skills and their psyches (i.e. the way their minds work) in a fun setting that will also boost interpersonal synergy and morale – further upping productivity and output. Sounds like a winning workplace strategy to us.
We share some examples of businesses who have successfully incorporated gamification into the workplace. In a way that leads to a boost in employee productivity and has enabled employees to be more in sync with each other – something we could all benefit from, tbh.
1. PropellerNet: Integration Stations in the Alps
In an attempt to encourage innovation across their five departments, Brighton marketing agency Propellernet developed ‘Integration Stations’: a three-day mystery adventure in the Alps. One person from each team of varying seniority is chosen to participate and provided with instructions of what to bring and what to expect. They are then sent deep into the alpine wilderness with nothing more than a small backpack.
To some, this may seem like your idea of hell – but hear us out before you write this one off. The idea is that the application of fun and curiosity in an unknown realm inspires imagination, while being away from the workplace equalises the playing field between the new employee and an experienced manager. This negates any (real or perceived) power dynamics. Three days later, Propellernet reported these staff members returned with big smiles, great ideas for the company and new friendships. Pretty genius, right?
2. Living story: A day at the beach, escape room
At a time where companies were looking for new ways to engage their employees in the workplace, Michiel Van Eunen launched Living Story in 2005. The plan was to bring team challenge games like Werewolves, GPS Quest, Murder Weekend into the workplace as an alternative tool for team building but also to help teams understand the company values – goodbye, 3pm slump!Through Living Story, Michiel shifted from making games for fun to making highly-immersive games to help companies realise their goals. This helped boost employee engagement but also triggered the desired behaviour, sparked energy, strengthened company values and activated innovation. If this all sounds like corporate jargon to you, the main takeaway is that Michiel found his games were yielding huge results for the companies that came to him – and fast.
Now, with several games running every week, serving over a hundred groups each year, he has the perfect playground to develop, test and tweak our game designs, and witness what games do with people.
You can watch his speech at Gamification Europe Conference here:
3. Selfdrvn Enterprise: Employee recognition model
4. Growth Engineering: Immersive learning for employees
Growth Engineering works with a number of high-profile clients, including GAME, Topps Tiles, News UK and EE – of which 92% of staff say that Growth’s ‘The Digital Academy’ programme has increased their digital skills. Definitely one for the mind bank, then. You can watch Juliette’s talk at Gamification Europe’s conference in the video below:
5. You + Operation Mindfall
At Handmade Mysteries, our escape rooms have proven to be a perfect alternative team building and corporate event for boosting morale, improving employee engagement and encouraging teamwork, as experienced by the likes of Sky, Warner Bros, Sainsbury’s, Channel 4, British Airways and HSBC.
Our latest addition to the Handmade Mysteries family – Operation Mindfall – takes the gamification experience a step further, sending groups from 5-100 people out on to the streets of Brighton or London on a James Bond inspired, augmented reality fuelled mission to save the world! This pulse raising street game combines the best elements of our twisted escape rooms with a classic treasure hunt, giving your team of covert operatives 120 minutes to problem-solve their way to victory. What’s more, it can be adapted and brought to any workplace to run over shorter or longer time periods in differing environments, saving employers precious time having to design their own for team building in the workplace.
How gamification can work for you
The verdict across the board is that gamification in the workplace is having a hugely positive effect on employee morale, which in turn improves staff engagement, efficiency and effectiveness. Still sceptical? The only way to find out if it can work for your team is to give it a go and see the results for yourself.
Book a team game online now, or get in touch to find out more about how we can cater to your next event or work party, with large group booking discounts and some great gaming, food and drink offers. You can also read more about the benefits of gamification in the workplace in our recent interview with CEO of Gamification+, Pete Jenkins.